Dream Charter Schools

QUICK STUDENT RECRUITMENT FOR A NEW CHARTER SCHOOL

The Challenge: If you’re a charter school leader, this may sound familiar (or triggering): DREAM Charter Schools received approval to open a new elementary school and needed to quickly recruit new families. There were just a few small problems: they only had 4 months to fill 58 Kindergarten seats and the school would open in a temporary space that had yet to be confirmed.

Our Approach: DREAM Charter Schools has built strong name recognition over the last 30+ years. We shaped our student recruitment messaging strategy around what families love most about the existing schools and the promise of the brand new, state-of-the-art building that DREAM Highbridge Elementary School would one day inhabit. Working with the school on the best geographies in which to recruit to support both the temporary and future school locations, we employed digital marketing, canvassing, and phone banking recruitment tactics to attract high quality applicants.

The Results: DREAM Highbridge Elementary School opened in temporary space with 53 excited kindergarteners and their families. Over the course of our outreach, we engaged 3,000+ community members and generated thousands of leads.