What We Do
Services
STUDENT RECRUITMENT OUTREACH
We combine digital advertising with thoughtful community outreach to attract high quality applicants through a fully integrated recruitment process.
- Strategy Development
- Digital Marketing
- Community Canvassing
- Phone Outreach
- Materials Creation
- Web Development
- Coaching & Training
- Coalition Recruitment
ENROLLMENT SYSTEMS
We’ll work directly with your team to develop systems that increase staff capacity for student recruitment & enrollment work while improving family retention from year to year.
- Strategy Development
- Systems Design & Implementation
- New Family Onboarding Plans
- Coaching & Training
COMMUNITY ORGANIZING
We are organizers at heart who understand what it takes to build sustainable communities of support for any issue, campaign, or objective. We prioritize quality of interactions over quantity.
- Canvassing
- Phone Banking
- Digital Advertising
- Petition Signature Gathering
- Charter School Application Support (Community Outreach)
ADVOCACY
We provide a range of consulting services to help develop and drive successful electoral and issue-based advocacy campaigns.
- Outreach Strategy
- Marketing & Outreach Campaign Plans & Calendars
- Coaching & Training
- Canvassing & Organizing
- Organizational Growth & Development Team Management
- Digital Marketing
public affairs
When our partners need a comprehensive strategy to engage decision makers and affect change with key stakeholders, they turn to us.
- Strategic Communications Planning
- Message Development
- Team Management
- Marketing & Outreach Campaign Plans & Calendars
marketing + communications
Whether you’re considering a new website or aiming to launch a digital campaign, we help you share stories that drive your goals with impact.
- Communications Planning
- Message Development
- Digital Advertising
- Multi-channel Marketing Strategies
- Website Design & Development
- Full Service Branding
- Marketing Materials
Our Approach
Innovation meets integration
We combine community organizing expertise with agile systems to deliver the results you’re after.
We care about the things you care about
Underdog will seamlessly amplify the great work you’re already doing, delivering the kind of support you’d expect if you hired a much larger team.
We take our time
We take the time to get to really understand your needs, goals and what your community values before coming back to you with a plan that has staying power.
We value the power of people
We build communities of people who truly know and care about the schools and issues we work with.
Let’s build something together.
We care about the things you care about. Tell us about what you’re working on and we’ll tell you how we can help.
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